After spending hundreds on natural hair products, Myleik Teele realized Black hair care needed something a little more sexy. How much is it? But while beauty store shelves were being flooded with natural hair care products, no one seemed to be thinking about educating women on how to discover and use these products. She started with her own $500 investment and the company, as of 2018, has $50 million in sales. Teele: Competition in any market place is great for the market. Are you natural? I took one step and the rest is history. We also have a newsletter that’s free to those who aren’t members yet and we’re always doing fun things for them. Or, did you experience resistance? We have contests, giveaways and even exclusive coupons that you can only get if you’re on our mailing list. Teele: I came up with the price point by examining the market and running the numbers. All of our members are VIP. Or, is it validation that you’re on to something? CURLBOX is the most affordable, exclusive and effortless way to explore new hair products. An astute businesswoman who unapologetically pursues excellence in all she does, Myleik Teele is the founder and Chief Experience Officer of curlBOX, the first monthly subscription service for naturally curly hair. Teele: I don’t live a life of regrets … I don’t believe in right or wrong decisions. *A version of this interview was originally published on MadameNoire.com. Taking advantage of such a steep decline in market share, Carol’s Daughter and other companies have created products that cater to more diverse hair textures and styles. Teele: At the end of the year my goal for curlBOX is to be established as the premiere service for curly hair while continuing to build awareness. Obsessed with how people live, work, play, travel and indulge. 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Our boxes also have a high-value – the premiere curlBOX had an item in it worth $21. H+S: Can you give us a hint at what natural hair lovers can expect from curlBOX in the near future? Everything You Need to Know About curlBOX Founder Myleik Teele, Curlbox's Competitors, Revenue, Number of Employees, Funding, Curlbox's Myleik Teele Keeps It Real On Being A Boss, The 10 Commandments of a Successful Young Professional, Writing Your Own Money Story with Danetha Doe, How I Started Saving A TON Of Money » Myleik Teele Net Worth. I’m “pre-pooing,” and finger-detangling right along with my VIP members. References I think it’s important , although not necessary, that one be natural to really understand what the subscribers are experiencing and having my finger on the pulse of what they want and need. One of my mentors is Tresa Sanders of TreMedia. No one ever gets successful on their own. H+S: How did you come up with the $20 price point for monthly subscriptions? When I hop on a call with the founder and CEO of curlBOX—a subscription service that allows women of color to explore natural hair by delivering quality products to their doorstep every month—she brings that same level of realness to our conversation as if she were at home recording another #MyTaughtYou lesson from the school of hard knocks. H+S: What has been the biggest lesson you’ve learned since launching curlBOX? In an industry that values blind consumerism, CurlMix encourages transparency. Enter your email address to subscribe to Hashtags + Stilettos and receive notifications of new posts by email. H+S: curlBOX seems to have been modeled after other beauty related mail-order subscription services. I had to stop deeply obsessing over the Pantone colors (trust me I can GO there) and focus on my business. We also plan on visiting many cities for some one-on-one time with our members. When you receive a curlBOX you receive a gift. Teele: [Member feedback and research]. What made you want to start another business? Teele: There is no official waiting list. I decided that it wouldn’t be fair to my clients to not give them the attention they deserved. In today’s video I’m answering all of your questions about my curlBOX subscription. H+S: Let’s get this out of the way first. Some have emailed that after 3 months they’ve found ALL of the products that work perfectly for them. H+S: As someone with a PR background, what advice would you give a solo entrepreneur who is responsible for generating buzz for their start-up? That’s the goal … I just want to help you find what works BEST for you and whether you get it within a month or years of curlBOX is alright with me. The idea hit me and wouldn’t leave. What's her problem with Luvvie? At this time, there is nothing on the market that provides the quality and value that curlBOX does. She has been a big sister and huge supporter of my curlBOX dream. We put people first. There are no regrets. 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