Here is a look at the key pros and cons of communication in the workplace. What Are the Pros of Communication … Read More. Transactional marketing is a strategy that focuses on a single point of sale to maximize sales volume for a company or product. Transactional model relates communication with social reality, cultural up-bringing and relational context (relationships). Transactional mode of communication is simply one of the two types of interpersonal communication. Non-verbal feedback like gestures, body language, is also considered as feedback in this model. This article describes the key characteristics, cautionary behaviors and benefits of each style. Non-verbal feedback like gestures, body language, is also considered as feedback in this model. Communication Approaches for High Performance 2883 Words | 12 Pages. The response is an essential constituent in the interaction or communication procedure, mainly in relational communication because it provides a space to explain misunderstandings. The transactional model, unlike the linear, recognizes that communication is a simultaneous process and therefore switched both the terms “sender” and “receiver” to “communicator.” It also adds “environment,” which embraces not only physical location, but also personal experiences and cultural backgrounds. The communication process language in my step family describes the concepts and ideas of the transactional communication model. The theory itself incurs certain risks. Criticism of the transactional model of communication Without a verbal reply, the sender can’t be certain that the receiver acquired the message as envisioned. By interpersonal communication we mean communication taking place between two individuals. This concept has been criticised, for more or less justifiable reasons. Reading Time of Article: 4 min. Pros: The Strengths and Advantages of Transactional Leadership 1. Different models that follow transactional model of communication are: Criticism of the Transactional Analysis theory. It is a contrast to typical long-term marketing approaches that emphasize building and maintaining relationships with customers. A transparent system of communication can help to solve these problems. Transactional model relates communication with social reality, cultural up-bringing and relational context (relationships). Provides A Simple Approach to Leadership. delicate and subjective art of communication. Are there certain disadvantages to an open system of communication that must be considered as well? The risks and limitations of Transactional Analysis. Simplicity is a critical advantage of transactional leadership over other theories and models of leadership.The model is considerably straightforward because it focuses on a direct exchange process in which the transactional leader provides the rewards while the followers perform …