Find an incredible deal on PS4™ games, PlayStation®Plus and PlayStation®Now subscriptions and more in our Black Friday sale. Let’s explore some of the best online brand community examples on the web and why they’re so successful: Apple might be one of the biggest consumer electronics companies in the world, but there’s a lot that smaller brands can learn from their enormous marketing success as well. There are reasons why they’re products tend to be a lot more expensive than they’re competitors’, and it’s not just about quality, innovation and support. Disciple helps businesses enjoy all the benefits of brand communities with an independent, valuable, and trusted platform in a safe space that they own and control. He’s also built an extensive portfolio of video trainings and online classes and published a bestselling book. Brand loyalty is defined by a sense of belonging. Created in Austria in 1987, Red Bull has grown to dominate the global energy drink market, but there’s much more to the brand than its caffeine-laced pick-me-ups. It founded its first online service with the launch of the PlayStation Network in 2006, as the gaming sector shifted towards connected online communities where people could buy and play their favourite titles online. The Airbnb host community thrives on this fact by offering a space for people to build relationships, learn more about each other’s cultures and become better hosts. To learn how to create a brand community that stands the test of time, there’s no better way to start than by exploring some of the best online brand community examples in existence. Customers love to have a say in the development of the products they enjoy, and the Lego Ideas community gives its customers that power. As of 2020, there are several marketing strategies like product/service innovation, marketing investment, customer experience etc. One of the driving forces behind the brand’s enormous success is its online community center, membership of which is open to verified hosts. World-famous yoga instructor Rod Stryker started teaching in 1982 and has since developed a strong personal brand and become a go-to authority in yoga and meditation. Lego has managed to create a community that drives product ideation. which have helped the brand grow. Before online brand communities, there were owners’ clubs and exclusive events organised by brands for their most valued customers. People are always asking friends and family members or looking to Instagram influencers for the latest beauty tips. Apple might be one of the biggest consumer electronics companies in the world, but there’s a … It has become a multimedia mogul in its own right thanks to the effects of sponsorship, word of mouth, social media and merchandise. The community gives members a place to share their beauty tips and seek inspiration in a unique and exclusive social setting. Facing a rapidly growing global community, he decided to launch an online platform where his fans could connect with one another and interact with his lessons no matter where they were. Find an incredible deal on PS4™ games, PlayStation®Plus and PlayStation®Now subscriptions and more in our Black Friday sale. Marketing Mix of PlayStation analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the PlayStation marketing strategy. Here, Lego fans can submit construction ideas, and popular ones can end up on the shelves. These things still exist, and they continue to play a central role in building and establishing a strong brand that will stand the test of time in today’s volatile market. At launch, it was also a first for the prestige retail industry, and it’s been growing rapidly ever since. One of the best examples of brand communities is the Lego community. We use cookies to make our site user friendly. As a lifestyle icon in its own right, the brand launched the Harley Owners Club as a way to bring fans together and organise events and meetups all over the globe. Founded by two former schoolmates in 2007 who started off by renting out an air mattress in their living room, Airbnb has since grown into a multi-billion-dollar company serving the global accommodation market. We’re really proud to feature this case study as one of our online brand community examples. PS4 Pro is designed to take your favorite PS4 games and add to them with more power for graphics, performance, or features for your 4K, HDR TV, or 1080p HD TV. Create your community by telling us about your community goals. The brand regularly adjusts its marketing strategy to build closer relationships with customers and advance its dynamic and high-energy image. He’s also built an extensive portfolio of video trainings and online classes and published a bestselling book. Take on the role of Colt as you search for a way to put an end to a timeloop trapping Blackreef while being hunted by the island’s inhabitants. © 2020 Sony Interactive Entertainment LLC, Modern Slavery Transparency Act Statement. The Red Bull community combines the power of social networking, sponsorship and word-of-mouth advertising to keep fans informed about events ranging from music festivals to eSports. In this article, we’ll go over the top online brand community examples and what you can learn from them. PlayStation Plus was later launched to provide access to premium features, such as early access to pre-release games, regular discounts and social features like online forums and community apps. The Harley Owners Club works by developing and reinforcing the identity of its fans and giving them access to exclusive benefits, such as invitations to official events, membership of local chapters, and additional services like insurance and roadside assistance. Lego Ideas originally started in 2008 in collaboration with a Japanese website and has since grown to become a major product ideation community. Combined, these efforts build brand loyalty and help Harley owners get more out of their motorcycles. A couple of years ago, the company decided to launch a new digital endeavour in the form of the Beauty Insider Community, a member-only platform tied to the brand’s complimentary loyalty program. For many Apple customers, iPhones and MacBooks are a part of their identities. by telling us about your community goals. Facing a rapidly growing global community, he decided to launch an online platform where his fans could connect with one another and interact with his lessons no matter where they were. And we’re not talking about only about social media either – we’re talking about brand communities with a sense of identity that’s near impossible to achieve on huge global networks alone. It’s spawned both formal and informal owners’ clubs in hundreds of countries and territories, and it’s become synonymous with freedom and high-energy adventure. This makes it a great online brand community example. NBA 2K basketball on PS5™ is here to dial up your immersion with breathtaking visuals and cutting-edge player motion technology. A household name all over the world, it’s spawned a global franchise consisting of movies, video games, and Legoland amusement parks. It’s since grown to become one of the most popular motoring communities on the web. But today, brands have more opportunities to connect with customers than ever before. The Danish toy giant has enjoyed seventy years of unparalleled success and thrived during an age in which parents often have a hard time getting their children away from the screen. Take Sackboy on an epic adventure to rid the world of Vex and save the sack-folk. The Sanctuary app made this possible when it was launched in October 2018. Not only is PlayStation Plus one of the biggest communities of elite gamers – it’s an. Not only is PlayStation Plus one of the biggest communities of elite gamers – it’s an advocate community consisting of eSports fans, enthusiasts and leading influencers in the industry. Apple. Red Bull is a name most people immediately associate with sports, endurance, and wings. Well, for one thing, it’s powered by our community media platform Disciple! 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